Levi's Orange Tab Returns to Show Us What True American Retro Is

The original counterculture label from the ’60s.

Fashion
4,614 Hypes 0 Comments

Standard Levi’s jeans have been marked by a red branding tab since 1936 when the 501 jeans were first created. In 1969, the American denim giant launched an orange tab line that appealed to the counterculture generation of the 1960s. A favorite among hippies, greasers, rockers and other youth subcultures, the Levi’s Orange Tab collection offered fashion-forward options for those seeking both individuality and utility. The modern reinterpretation sees non-basic denim cuts featuring flares, double stitching and special hardware. A selection of vintage wash T-shirts, classic Western shirts and truss jackets offer a true retro look that fits in with modern aesthetics. You can find the remastered Levi’s Orange Tab collection at retailers such as 29CM.

Read Full Article

What to Read Next

Grateful Dead Partners With Levi's To Take Us Through a Psychedelic Time Warp
Fashion

Grateful Dead Partners With Levi's To Take Us Through a Psychedelic Time Warp

The merch pays homage to the mid-60s tie-dye era.

Levi’s Vintage Clothing Wants You To Channel Your Inner American Teen
Fashion

Levi’s Vintage Clothing Wants You To Channel Your Inner American Teen

Inspired by 1950’s and ‘60s B-movie posters.

NIGO Looks to the Past for Levi's 501 and Trucker Jacket Capsule
Fashion

NIGO Looks to the Past for Levi's 501 and Trucker Jacket Capsule

And here’s how you can get your hands on the limited-to-100 pieces.


The Levi’s® XX Chino Slim Taper Is the Next Pant to Put on Heavy Rotation
Fashion 

The Levi’s® XX Chino Slim Taper Is the Next Pant to Put on Heavy Rotation

Presented by Levi's
Stylist Renata Gar points to the 1950s as her main source of style inspiration for the XX Chinos.

Nike’s Blazer Studio Mid Surfaces in a Clean Black Colorway
Footwear

Nike’s Blazer Studio Mid Surfaces in a Clean Black Colorway

Part of the Nike Blazer Studio Mid Decon Pack.

Korean-Based ‘B’ Magazine Explore the Enigmatic Maison Margiela
Fashion

Korean-Based ‘B’ Magazine Explore the Enigmatic Maison Margiela

Including behind the scenes fashion show footage, editorial features, product shoots and more.

A Travis Scott and Quavo Collab Project Is Coming
Music

A Travis Scott and Quavo Collab Project Is Coming

Get excited.

The North Face Introduce the ULTRA LOW II Ahead of the Spring/Summer Season
Footwear

The North Face Introduce the ULTRA LOW II Ahead of the Spring/Summer Season

A new kind of breathable slip-on.

A Better Look at the adidas UltraBOOST 3.0 "LGBTQ"
Footwear

A Better Look at the adidas UltraBOOST 3.0 "LGBTQ"

Minimal upper and rainbow details.


Joey Bada$$ Guests on Beats1 'OTHERtone' to Talk Inspiration, Tupac and More
Music

Joey Bada$$ Guests on Beats1 'OTHERtone' to Talk Inspiration, Tupac and More

“The things that I’m saying on this album isn’t what you hear rappers saying.”

Rock 'n' Roll Legend Chuck Berry Has Died at the Age of 90
Music

Rock 'n' Roll Legend Chuck Berry Has Died at the Age of 90

“If they were to rename rock ‘n’ roll, it would be called Chuck Berry” -John Lennon.

Full List of Producer Credits on Drake’s 'More Life’
Music

Full List of Producer Credits on Drake’s 'More Life’

Aside from Noah “40” Shebib, Boi-1da and Kanye, see who else made the cut.

Louis Vuitton's New 2017 Fall/Winter Videos Will Creep You Out
Fashion

Louis Vuitton's New 2017 Fall/Winter Videos Will Creep You Out

Directed and soundtracked by French artist Woodkid.

Levi’s Commemorates Rolling Stone's 50th Anniversary With a Capsule Collection
Fashion

Levi’s Commemorates Rolling Stone's 50th Anniversary With a Capsule Collection

Including a patched Trucker Jacket, T-shirts and pins.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.