Retailer Sends Open Letter to adidas Asking for Higher Production of Yeezys

“Disrupting the marketplace with chaos on release day feels very 2015, and you are the ‘brand of the future.’”

Footwear
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Sneakersnstuff CEO and CFO Erik Fagerlind posted a public letter on Instagram urging adidas to do better, and to produce more Yeezys in an effort to meet demand at least a little better. Fagerlind asks adidas to stop “undercutting” the market, “level the field.” He also provides some graphs and charts showing only the traffic Sneakersnstuff attracted. Read the entire letter below, and let us know what you think about this.

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