Vans has partnered with Opening Ceremony to create a shop-in-shop experience at the latter’s New York flagship location on 35 Howard Street. Designed by industrial designer Max Lamb, the installation is titled “Club USA” and commandeers the flagship’s third floor, splitting the space diagonally using a grey and pink color scheme that compliments the brushed aluminum furnishings and short pile carpet.
The pop-up coincides with the launch of the Opening Ceremony x Vans Slip-On “Qi Pao” pack in celebration of Opening Ceremony’s Year of China, and also features commemorative Club USA designs including tank tops, tees and souvenir pins.
Opening Ceremony New York
35 Howard Street
New York, NY 10013