A Crying Kanye West and Kim Kardashian Star in Balmain's 2016 Fall/Winter Campaign

Will a teary-eyed Yeezy be the next crying Jordan meme?

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We recently revealed a few images and snippets of Balmain’s 2016 fall/winter campaign that stars the T.L.O.P. rapper, Kanye West. Now the French fashion house has rolled out the complete images of the spread and it reveals Kim Kardashian as well. We see here Kanye West donning the jacket he wore for the recent Met Gala and Kim Kardashian wearing the same dress from that night too. As expected from Balmain, the campaign shows off the label’s intricately-detailed pieces, reminiscent of the traje de luces (suit of lights) that bullfighters wear. What’s most striking about the imagery is that most of the models are crying, including Kanye West himself. What could they be tearing-up about? No one knows exactly, but a crying Yeezy could be the next Jordan meme.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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