Extreme promotional videos have become a sort of norm amongst brands like GoPro and Red Bull, enduring huge success and viral activity online. As a result of the very obvious promotional advantages, the latest brand to join this trend is an unexpected one. South Korean electronics manufacturer LG has partnered with medal-winning professional rock climber, Sierra Blair-Coyle, to demonstrate the powerful suction of its latest vacuum, the CORDZERO K94SGN. In the vertigo-inducing video above, Blair-Coyle scales the 460-foot-high building with ease, stopping only once to change vacuums, and completing the challenge within 30 minutes. With extreme videos like this created to promote a seemingly “normal” household appliance, we will surely anticipate its competitors follow up.
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