Brooklyn Beckham was recently announced as Burberry’s latest photographer, in charge of the brand’s latest Burberry Brit perfume campaign. Beckham, who is the 16-year-old son of David and Victoria Beckham has expressed his interest in photography before. However, according to The Guardian, a lot of photographers are very unhappy about this. Professionals have slammed the choice, saying that hiring Beckham was “sheer nepotism.” Photographer Chris Floyd even goes so far as to say that Brooklyn’s jump to professionalism “goes against everything his parents represent,” and that “David and Victoria Beckham represent sheer willpower and graft. Especially her, she’s climbed that mountain all by herself. They represent hard work and then their 16-year-old year son comes along and it’s sheer nepotism. He hasn’t done it from hard work, which is counter-intuitive to what his parents represent.”
Another photographer, John Gorrigan says, “He’s obviously not going to be doing the lighting, he’ll have no clue of the programmes, the cameras or Photoshop,” Gorrigan said. “It’s going to be so well managed – he’ll have the best hair and makeup, the best models, the very best equipment, so that the chance of any risk is greatly reduced.”
However, many do admit that the choice was smart for the brand, especially in attracting a younger crowd. With Brooklyn’s millions of followers, Burberry surely attracted a different demographic. Burberry’s Creative Director and CEO Christopher Bailey defended the decision, saying “Brooklyn has a really great eye for image and Instagram works brilliantly for him as a platform to showcase his work. His style and attitude were exactly what we wanted to capture the spirit of this new fragrance campaign.” Of course, this isn’t the first time a second generation Beckham worked for Burberry. Brooklyn’s younger brother Romeo starred in a campaign previously.
What do you think about this?