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Atlanta Hawks Raise the Bar on Player Introductions With This 3D Court Projection

Very next level.

Today, the Atlanta Hawks unveiled their newest 3D court projection for the current 2016-2017 NBA season. This isn’t the first time the franchise incorporated these type of visuals into their pre-game player announcements, but it is the most entertaining thus far.

This comes a week after the Hawks announced that they, along with the city, are planning a $192.5 million USD renovation of the 17-year-old Phillips Arena. Not a bad start.

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