Diesel Created 555 Watches From a Rostarr Canvas
Rostarr’s signature graphics and calligraphy decorate the Alrite.
As Diesel puts it, “Art is an object but also an experience. It speaks directly to the intuition and the instinct, asking the question: Do these look better on the street or in a gallery?”
That’s the central question behind Diesel’s new Alrite collection of timepieces as the brand has linked up with Rostarr for a limited-edition range. This special collaboration doesn’t just see Rostarr decorating each watch, though. Instead, the Brooklyn-based artist created an actual piece of artwork — one measuring 150 square-meters — for the collection, which Diesel then spliced up and applied directly to its watches. The result is a collection of 555 one-of-a-kind timepieces, each of which “intertwine the aspects of time and timelessness.”
The 555 watches drop October 20 at Diesel flagships, but fear not if you miss out: replicas of the Alrite range will be more widely available come November.
