LOSERS Launches 2016 Fall/Winter "Souvenir" Collection
A symbol of rebellion.


















LOSERS launches its 2016 fall/winter “Souvenir” collection which displays the distinctive embroidered style of Sukajan jackets, a garment originally created for American GIs to bring home as souvenirs after being stationed in Japan during World War II. The Japanese label modernizes Sukajan jacket designs that have been seen countless of times in films and on fashion runways to continue its representation of post-war rebellion. The classic embroidery style is also featured on the brand’s signature Schooler low, high and slip-on sneaker, along with an accompanying clothing range made up of a Sukajans, coach jackets, hoodies and crewnecks. The collection is now available at LOSERS.