Made in the USA - APL as a Unique Lifestyle Performance Brand (Ep.3)

APL’s founding brothers Ryan and Adam Goldston keep everything at home when designing for their cutting edge brand.

By
9,675 Hypes 0 Comments

Athletic Propulsion Labs may be best known as the brand of basketball shoes banned by the NBA, but there’s a lot more to the company than its notorious reputation. After releasing both Part 1 and Part 2 of this series, we’ve already learned a little about the company and the technology that has kept the brand rubbing elbows with big names like Nike. Now in Part 3, we get to see how APL keeps its brand known for more than its footwear offerings. While its shoes are often the spotlight stealers, the founders — twins Adam and Ryan Golston — have not only been innovative in this front. The brand also offers a line of cutting-edge apparel, all made in the USA – a rarity in the modern day, but one that the brothers keep close to heart. Always looking to think outside the box, they try to genuinely produce great products — the secret ingredient in how the brand has ascended in ranks so quickly.

If you’d like to stay up-to-date with all of the latest videos from HYPEBEAST’s YouTube channel, subscribe by clicking on the button below.

Read Full Article

What to Read Next

Reebok Classic x Garbstore Continue Their Relationship With the CL 6000
Footwear

Reebok Classic x Garbstore Continue Their Relationship With the CL 6000

Stripped down for simplicity.

WTAPS x Vans 2015 Fall/Winter OG Era LX
Footwear

WTAPS x Vans 2015 Fall/Winter OG Era LX

With nearly a decade of collaborations between them, the two brands join forces again for Vault by Vans.

'Star Wars: The Force Awakens' X-Wing Starfighter and Millennium Falcon Drones
Tech

'Star Wars: The Force Awakens' X-Wing Starfighter and Millennium Falcon Drones

The quickest way to win/buy your way into your son’s heart.


Watch This Surfer Shred in a Cocktail Dress and High Heels
Sports

Watch This Surfer Shred in a Cocktail Dress and High Heels

Next next next level skills.

Mac Miller - GO:OD AM (Tracklist)
Music 

Mac Miller - GO:OD AM (Tracklist)

Featuring Earl Sweatshirt, ScHoolboy Q, Future, Chief Keef, Vince Staples, Jhené Aiko, Ab-Soul and more.

Travi$ Scott - Rodeo (Review)
Music 

Travi$ Scott - Rodeo (Review)

How we heard it.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.