Slovenian Designer Gilds Gold-Named Products

The designer re-imagines some of our favorite gold-named products.

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Design
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We often use the term “gold” to refer to higher-end things; to distinguish cigarettes, ice cream, coffee and film from the common pack using our most valued natural element. Stepping back for a moment though, using the term so ubiquitously is a bit absurd, if not somewhat ironic in many instances. In a cheekily beautiful new series of works by Slovenian designer Črtomir, the artist addresses these conundrums. This is more than a good Photoshop job, as Črtomir uses 3DS Max with V-Ray and ZBrush to achieve her hyperrealistic effects. Peep the collection above and head here to purchase a print for your own.

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