Playboy has launched a safe-for-work app, as part of its ongoing digital makeover. With 80% of their traffic coming from mobile, the company have chosen to highlight original, safe-for-work articles from their main website for a more general audience. In a similar move last year, Playboy released a nudity-free app version of their magazine and relaunched Playboy.com as an advertiser-friendly lifestyle site, rather than a destination for adult content. Find out more and download the app here.
- FAST COMPANY
Join Our Discussions on Discord
The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.