Marc by Marc Jacobs to be Discontinued

After introducing the diffusion line back in 2001 and just three seasons into Luella Bartley’s and

Fashion
20,442 Hypes 0 Comments

After introducing the diffusion line back in 2001 and just three seasons into Luella Bartley’s and Katie Hillier’s tenure at the helm of the label, the Marc by Marc Jacobs brand will soon be no more. According to a report by WWD, Jacobs will soon discontinue the label, folding it into the main Marc Jacobs line. The report claims that the merger will create single, more cohesive line with a “range of merchandise and price points currently divided between the two lines, from luxury to contemporary.”

Fashionista points out that that the odd move is especially strange considering that the diffusion label currently accounts for as much as 70% of the company’s sales. Furthermore, Marc by Marc Jacobs is carried by most department stores while the main line is not; ultimately, having “too broad a range of price points could confuse shoppers, and make it difficult for wholesale buyers to merchandise.”

The end of the label is likely due to Jacobs’ forthcoming IPO as LVMH has made a number of recent changes — including appointing former Givenchy CEO Sebastian Suhl as chief executive and bringing Jacobs himself back into the fold from his creative role at Louis Vuitton — to prepare for the public offering.

Read Full Article

What to Read Next

Marc Jacobs Returns to the Runway
Fashion

Marc Jacobs Returns to the Runway

Set to showcase its Fall/Winter 2021 collection in NYC this June.

Jacob & Co.'s $600,000 USD Astronomia Gets The Alec Monopoly Treatment
Watches

Jacob & Co.'s $600,000 USD Astronomia Gets The Alec Monopoly Treatment

Monopoly designed and hand-painted the watch’s solid gold statuettes.

Jacob & Co. Unveils First-Ever Minute Repeater in Sapphire Crystal Case
Watches

Jacob & Co. Unveils First-Ever Minute Repeater in Sapphire Crystal Case

Releasing three timepieces from its Twin Turbo Furious collection.


Marc Newson’s 'Quobus' Goes on Show at Galerie Kreo
Design

Marc Newson’s 'Quobus' Goes on Show at Galerie Kreo

Providing endless bookshelf solutions.

Future, Rae Sremmurd, RiFF RAFF, Two-9 & Mike WiLL Made-It Tear Up Fader Fort at SXSW
Music 

Future, Rae Sremmurd, RiFF RAFF, Two-9 & Mike WiLL Made-It Tear Up Fader Fort at SXSW

For those who saw FADER’s massive lineup for their SXSW event and/or saw Miley on stage with Mike

Dassault x Bell & Ross BR03 "Rafale"
Watches

Dassault x Bell & Ross BR03 "Rafale"

Bell & Ross took to Baselworld 2015 to reveal, among other timepieces, its latest collaboration

ASICS GEL-Lyte V Black/White
Footwear

ASICS GEL-Lyte V Black/White

The GEL-Lyte V has seen quite a resurgence as of late thanks to collaborative releases like

Watch Chance The Rapper's Short Film, "Mr. Happy"
Music 

Watch Chance The Rapper's Short Film, "Mr. Happy"

Chance The Rapper is really stepping his game up. Just a day after the revelation that Chance The

Kinfolk 2015 Fall/Winter Presentation Preview
Fashion

Kinfolk 2015 Fall/Winter Presentation Preview

Known for its modern, tailored approach to traditional American sportswear, Brooklyn-based imprint


The Weeknd Premieres New Song at SXSW
Music 

The Weeknd Premieres New Song at SXSW

The Weeknd unveiled a new song while performing at SXSW last night. The track is reportedly

Primitive 2015 Spring Delivery 2 Lookbook
Fashion

Primitive 2015 Spring Delivery 2 Lookbook

Paul Rodriguez-headed Primitive returns with another range of street- and skate-ready garments for

Kanye West Responsible for Boost in LA School's Fashion Program
Music 

Kanye West Responsible for Boost in LA School's Fashion Program

Late last year, stories surfaced reporting that Kanye West was serving his court-ordered community

Nike Air Flight Huarache Game Royal/Total Orange-Black-White
Footwear

Nike Air Flight Huarache Game Royal/Total Orange-Black-White

Dropping this spring alongside Kobe Bryant’s previously unreleased player-exclusive edition of the

Purity Ring Perform "Bodyache" Live on Conan
Music 

Purity Ring Perform "Bodyache" Live on Conan

Following Tobias Jesso Jr.’s beautiful performance of “Without You” last week, Canadian duo Purity

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.