HTC and It's Nice That on the Pursuit of Brilliance

HTC and It’s Nice That have teamed up to produce a charming animation discussing ‘The Pursuit of

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HTC and It’s Nice That have teamed up to produce a charming animation discussing ‘The Pursuit of Brilliance’ following the celebratory launch of the HTC One M9 in the UK and the flurry of talks that ensued. The quaint short includes a few words from designer Nicolas Roope, architect Sam Jacob, body architect Lucy McRae and HTC Creative Director Daniel Hundt on how actively removing the thought of having to make everything “perfect” will yield better results.

By utilizing the talents of animators Oliver Sin and Tom Stockley along with storyboard artist Paul Layzell, It’s Nice That has compiled a compelling selection of enlightening insights from the evening into one colorfully energetic short. From the difference between perfection and brilliance to effectively executing an idea, the animation is wholly inspiring and not at all heavy going. Head on over to It’s Nice That directly to read the full story and see an exclusive selection of animations.

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