New York-based media and news publication Fast Company names eyewear label Warby Parker the most innovative company, beating out huge tech firms such as Apple, Instagram and Tesla. Credited by Fast Company for “building the first great made-on-the-internet brand,” Warby Parker has avoided the early rise and eventual demise of many other e-commerce startups and has prospered into a growing and successful brand in its relatively short five years in operation, recently netting annual revenues north of $100 million. With co-CEOs Dave Gilboa and Neil Blumenthal implementing a well-managed and efficient business model with an emphasis on brand image and execution of its strategic planning, Warby Parker is living proof that the future of business lies within e-commerce technology and its boundless capabilities. Currently focusing exclusively on its signature eyewear products, Warby Parker looks to further evolve its management, distribution and production competencies into other areas in the near future. Check out the rest of Fast Company‘s List of Most Innovative Companies of 2015 here.