VSCO's "New Wave of Hip-Hop" Editorial Profiles Goldlink and Rick Rubin

Rick Rubin and his Shangri La Studios have become a mecca of sorts, as mystical and wondrous a place as its owner. Rubin himself is a seminal figure in hip-hop, nay, music history, having notoriously produced albums for everyone from JAY Z to Adele, the Beastie Boys to Slayer – artists that have each ignored their respective genres and forged a new soundscape for pop music. Accordingly, a visit to Shangri La means business. VSCO was on hand to capture DMV representative Goldlink as he visited Rubin in Malibu, where the two exchanged ideas, beats and of particular note, tracks. The photo set marks a neat moment for all involved – VSCO and the importance of photography; Goldlink and imminent opportunity; Rubin helping popularize talent – duly immortalizing the sense of focus of the work. Enjoy the photo set above and check out VSCO’s full story on their site.