It goes without saying that since its inception – from the “Think Big” campaign all the way to the presently-running “Change is in the Air” commercials – Apple has touted itself as the tool of choice for the creative industry. Whether it be iPhones to capture unmissable images or Mac-specific programs, at the root of many modern creations are an Apple product. Emphasizing this, the Cupertino kingpins have recently launched a gallery highlighting creative work from paintings to photography – all of which were created using Apple gear. Alongside this, the brand details the equipment and apps used in the creative process, laid out in the hopes of inspiring the audience to make something themselves. Head here to check out the “Start Something New” gallery.