Sole DXB's 2015 Campaign Explores Dubai's Street Fashion

Street culture festival Sole DXB has collaborated with artist Hassan Hajjaj to create a series of vibrant images that manages to capture the color and vibrancy of the city’s arts, music, fashion scene. The campaign is dubbed “Mr Amine Bendriouch” and offers a unique insight into the cultural chaos of Dubai’s central city. Hajjaj was inspired by his childhood in Morocco when creating the campaign images, where family would routinely get their photos taken whilst standing against makeshift backdrops. The vibrancy and the energy of the final product is a true reflection of a cultural movement that Sole DXB is most certainly forging.