After U2‘s Songs of Innocence album magically appeared on the screens of 500 million iTunes subscribers, it wasn’t too long before Apple was forced to launch an app that would permanently delete the U2 album from user’s devices. This following the backlash from subscribers who were disgruntled about the project showing up in their iTunes without their consent. Well, just when you thought it was over, it appears U2 and Apple are brainstorming once again. This time with plans on designing a digital music format that “will prove so irresistibly exciting to music fans that it will tempt them again into buying music—whole albums as well as individual tracks” according to Time Magazine. Could this be the answer to the impediment of music sales? Head over to TIME Magazine to read the full article.