Always paying meticulous attention to not only its output, but its presentation, the first look at LIFUL’s Fall/Winter 2014 collection comes in the form of a slick new lookbook video. Leagues beyond unnecessarily overproduced fashion films, this clip from the Seoul-based label showcases the line in the environment of its influence – juxtaposing clean architectural lines and ambient natural settings with the contemporary pieces. Dapper vests, cropped printed trousers, sporty overcoats and knit sweaters are all executed with youthful versatility, yet also given a mature edge. Enjoy the above video from LIFUL, then head over to the brand’s website to peruse the collection in full.
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