The NY Times Profiles Sneaker Reselling and Somebody Who Turned Down $98,000 for Signed Yeezy 2s

The NY Times recently published a piece documenting the growing rise of young footwear traders. In

Footwear Fashion
30,483 Hypes 0 Comments

The NY Times recently published a piece documenting the growing rise of young footwear traders. In the era of hyper-inflated resale prices for sneakers, kids barely in their teens can be found at events trading and selling thousands of dollars worth of shoes. The article includes insights from older collectors who draw parallels between the boom in footwear trading and that of baseball cards in the ’90s. The piece also tells the story of one Jonathan Rodriguez, 18, from Deer Park, New York, who turned down $98,000 USD for a pair of Nike Air Yeezy 2 “Red Octobers” that he managed to get signed at one of Kanye West’s recent concerts. See the whole article at the NY Times with selected quotes below.

“Reselling basketball sneakers has become a cultlike atmosphere,” said Marshal Cohen, chief industry analyst of the NPD Group. “No one is watching over all this money changing hands. So it seems like it’s being done underground, but it’s perfectly legal. And it’s exciting to them because it’s a real form of income.”

“I know I could buy a house with this kind of money,” said the vendor, Jonathan Rodriguez, 18, of Deer Park, N.Y., who said he planned to enlist in the Air Force. “But I’m a huge Kanye West fan. I can just work to get the money. The only way I’m selling them is if there is a reason that I need to sell or I’m offered life-changing money.”

Read Full Article

What to Read Next

The Hunt for "Red October": Seller Claims StockX Lost his Nike Air Yeezy 2s
Footwear

The Hunt for "Red October": Seller Claims StockX Lost his Nike Air Yeezy 2s

After he sold the ultra-rare size 9 shoe for a handsome $9,200 USD.

Sotheby's and English Sole Partner Up for 50 Piece "Scarce Air" Auction of Rare Nike and Jordan Sneakers
Footwear

Sotheby's and English Sole Partner Up for 50 Piece "Scarce Air" Auction of Rare Nike and Jordan Sneakers

Grail offerings such as Air Yeezy 2s signed by Kanye West, Entourage x Undefeated x Fukijama Gold x Nike Air Force 1s, Colette x Air Jordan 1 Highs and more are listed.

adidas Announces Official Release Date for the YEEZY BOOST 350 V2 "Ash Blue" and "Ash Stone"
Footwear

adidas Announces Official Release Date for the YEEZY BOOST 350 V2 "Ash Blue" and "Ash Stone"

Two more region-exclusive styles for Kanye West’s ever-popular silhouette.


The Best Sneakers and Apparel for the Summer
Footwear 

The Best Sneakers and Apparel for the Summer

Presented by GOAT
Heat check for the season.

Diversifying the Portfolio: adidas Invests Heavily Into Lifestyle
Footwear Fashion

Diversifying the Portfolio: adidas Invests Heavily Into Lifestyle

In what was arguably the cherry on the top, Pharrell Williams’ announcement as the latest

Tailored for Flight: Air Jordan XX9 New York Event Recap
Footwear Fashion

Tailored for Flight: Air Jordan XX9 New York Event Recap

Today marks the official reveal of the latest drop from Jordan Brand, the Air Jordan XX9.

Young Thug - Chickens
Music 

Young Thug - Chickens

DJ Iceberg’s Monopoly Music 19 hit the ‘net today, and with it came new music from some of

Future featuring Andre 3000 - Benz Friends (Watchutola)
Music 

Future featuring Andre 3000 - Benz Friends (Watchutola)

For your listening pleasure, one of the most anticipated tracks in Future’s recorded career is now

Red Bull's "ALLEYCATS" Explores the Roots and Culture of Unsanctioned Bike Racing
Sports

Red Bull's "ALLEYCATS" Explores the Roots and Culture of Unsanctioned Bike Racing

In an attempt to shine a light on a somewhat under-sung subculture, directors Albert Huh and Viktor


Jimi Hendrix - Bleeding Heart (The 83rd Rework)
Music 

Jimi Hendrix - Bleeding Heart (The 83rd Rework)

Leading up to the release of his debut EP, Experience, New York producer, The 83rd, continues to

SOTO 2014 Spring/Summer "Ballhaus" Lookbook
Fashion

SOTO 2014 Spring/Summer "Ballhaus" Lookbook

Heading to the edge of the German capital, Berlin-based SOTO collected some of the best pieces from

Jason Hernandez and Trevor Colden Explore LA with RED Cameras
Design

Jason Hernandez and Trevor Colden Explore LA with RED Cameras

Considered the holy grail of video cameras in some circles, RED Cameras are also amongst the most

Future featuring Andre 3000 – Benz Friendz (Whatchutola)
Music

Future featuring Andre 3000 – Benz Friendz (Whatchutola)

After dropping the Kanye West-assisted “I Won” just last week, Atlanta rapper Future now brings

Nike SB Blazer "Two Up"
Footwear Fashion

Nike SB Blazer "Two Up"

Commemorating the release of its “Two Up” video with Australian shredders Alex Campbell and Nick

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.