Reaching to broaden their expression beyond the confines of a seasonal collection or a typical lookbook, Lifetime Collective is kicking things into gear for spring with their new video, named “The Living Dream”. The flick follows a fairly abstract storyline, and while the first half may not offer many glimpses at Lifetime clothing, the video admittedly contains one of those “wait for it” moments. The charming video shows Lifetime’s holistic approach to their brand and what stands behind it, make sure to watch how the story unfolds above, and watch closely for what could be a preview of some forthcoming Lifetime apparel for spring/summer.
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