Undefeated's Eddie Cruz Talks Nike and the Latest Lunar Force 1 Pack

With the Undefeated x Nike Lunar Force 1 pack set to launch, we caught up with Eddie Cruz to talk

Footwear Fashion
6,950 Hypes 0 Comments

With the Undefeated x Nike Lunar Force 1 pack set to launch, we caught up with Eddie Cruz to talk about the upcoming shoes and collaborating with Nike. Having already worked on several stellar collaborations with Nike, the collaboration business is nothing new for Cruz but with age comes experience, and Cruz has been able to leverage that experience to create what may be Undefeated’s best Nike collaboration yet. Check out what Cruz had to say below and be on the lookout for the Lunar Force 1 pack at Undefeated and select retailers.


Starting from the Bring Back Pack

You spoke about the Undefeated x Nike “Bring Back 2003″ pack in Taipei. Is this an ongoing project from the Bring Back pack?

The Bring Back Pack was based on the originals we did in 2002 and 2003, which were not available to the public — they were for promotional use only. This new project is different – it’s a celebration of something we did, but with modern elements added to it. In this case, instead of an Air Force 1, we worked with a Lunar Force 1 and added a Hyperdunk tongue for comfort.

What sort of design approach did you take for this pack?

Well, we felt the best approach was to design a conceptual shoe that tells a story and exudes the brand. At Undefeated, all things sport and military inspire us, so we wanted to make something hard yet super comfortable. That’s what people want — it’s what we want!


Classic Sneakers and Nike Collaborations

Eddie Cruz talks about the Undefeated x Nike Lunar Force 1 pack

With technological developments always coming to the forefront, what does that mean for classics like the Air Force 1? Can they live on forever?

100 percent. Its the best design in the history of sneakers. Clean, simple and wearable. The Nike Lunar Force 1s have all the fresh elements of the classic Air Force 1, but with a much lighter feel. The Lunar Force 1 did not compromise the integrity of the original Air Force 1 at all. It gave Air Force 1 loyalists and new heads on the scene a cool option.

What is it about Lunar that you love/appreciate?

The sole is ridiculously light and it’s nice to know I can walk around LA and feel no pain. Not like anyone walks in LA – but if I did!

How do these rank with your previous efforts with Nike?

James Bond and I have been doing this for a long time. He would agree that these are probably the best executed collaboration we have ever done with Nike – the technology is getting next level. Experience matters.

Now as far as with your collaborations, anything that sticks out as your personal favorite?

I really loved the Bring Back Pack Hyperdunk because it was the first time we ever had the opportunity to work on something other than a classic. It was more challenging. Which was fun for us.

Have you taken a different approach to designing and collaborations having had so much experience under your belt?

Yes. ( :


Undefeated Going Forwards

Eddie Cruz explains the goal behind Undefeated Technical Gear

Do you think that the average consumer is looking for something different now than say when you first started Undefeated?

I look at Undefeated itemized sneaker sales every single day of my life. If I had to guess, I would say its about even. It’s a much better situation nowadays, because there’s a history. The classics are never going to go away and with Nike in particular, they are the only shoe company that can turn something new into an immediate classic. That’s what they do. Period.

With Undefeated Technical Goods having been introduced in 2013, is there anything you can share with us on the performance and training theme of Undefeated?

We try to make Technical Gear that can perform with the best of them, but with our customer in mind. Our customer likes alternatives and that’s what we try to bring to them.

What’s the next move for Undefeated?

Look out for our new centrally located Undefeated shop this coming Fall 2014. It’s exciting but heartbreaking for us — we’ve been at the original location since 2002, but we’ve outgrown the space. It’s just right across the street. A much larger spot.

Read Full Article

What to Read Next

This Neutral-Toned Nike Air Force 1 High Emphasizes Perforated Details and Layering
Footwear

This Neutral-Toned Nike Air Force 1 High Emphasizes Perforated Details and Layering

Creamy midsoles implement a touch of vintage appeal.

Nike Air Force 1 Mid "Ale Brown" Nods to the Original Nike Shoe Box
Footwear

Nike Air Force 1 Mid "Ale Brown" Nods to the Original Nike Shoe Box

Another iteration to celebrate the AF1’s 40th anniversary.

Clean and Crisp Defines the Nike Air Force 1 Low "Fresh"
Footwear

Clean and Crisp Defines the Nike Air Force 1 Low "Fresh"

A premium take on the lifestyle classic.


Nike is Bringing Back the Air Force 1 Mid "Independence Day"
Footwear

Nike is Bringing Back the Air Force 1 Mid "Independence Day"

A classic from the Swoosh’s 1997 archives.

Marshall Artist 2014 Fall/Winter Video Lookbook
Fashion

Marshall Artist 2014 Fall/Winter Video Lookbook

To show off its stellar fall/winter collection, British label Marshall Artist enlisted the talents

Kendrick Lamar and ScHoolboy Q Cover Next Issue of Billboard
Music 

Kendrick Lamar and ScHoolboy Q Cover Next Issue of Billboard

Revealed earlier today via the twitter of Billboard’s chief creative officer, Janice Min, it looks

Boy in a Movie - Change You
Music 

Boy in a Movie - Change You

With his debut EP, Feel, set to release on March 31, Boy in a Movie has revealed a first look at

Sizzy Rocket - I Wanna Rob
Music 

Sizzy Rocket - I Wanna Rob

Hailing from Las Vegas, up and coming artist Sizzy Rocket has released the powerful and energetic

Nicomede Talavera x EASTPAK 2014 Spring/Summer Collection
Fashion

Nicomede Talavera x EASTPAK 2014 Spring/Summer Collection

London-based menswear designer Nicomede Talavera has teamed up with EASTPAK once again to produce a


Pharrell Defends His 'G  I  R  L' Album Cover: "They Jumped The Gun"
Music 

Pharrell Defends His 'G I R L' Album Cover: "They Jumped The Gun"

With Pharrell releasing his first solo album in eight years, G  I  R  L, just two days ago, it

Perfect P*ssy - Interference Fits
Music 

Perfect P*ssy - Interference Fits

A dynamic rock group from Syracuse N.Y., Perfect Pussy is building steam for their debut upcoming

KiD CuDi Says Kanye West "Underused" Him With "Guilt Trip" Feature
Music 

KiD CuDi Says Kanye West "Underused" Him With "Guilt Trip" Feature

Following the recent surprise release of his Satellite Flight album, this week KiD CuDi

Rick Ross featuring French Montana & Diddy "Nobody" Music Video
Music

Rick Ross featuring French Montana & Diddy "Nobody" Music Video

Deriving from a drive-by shooting in 2013 that caused Rick Ross to crash his Rolls Royce in Miami,

Converse Japan 2014 Spring/Summer Skidgrip "Tropics"
Footwear Fashion

Converse Japan 2014 Spring/Summer Skidgrip "Tropics"

Just in time for spring, Converse Japan presents its Skidgrip “Tropics.” Available in two colorways

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.