Pharrell Announces Recycled Apparel Project with G-Star and Bionic Yarn: "RAW for the Oceans"

Joining forces with G-Star and Bionic Yarn on a new project that will incorporate sustainability within fashion, Pharrell Williams has announced their collaborative “RAW for the Oceans” collection. Created in partnership with with The Vortex Project – which pushes for brands and corporations to reduce ocean waste through the use of recycled material – Pharrell jumped on the initiative alongside Bionic Yarn and G-Star, and noted each brand’s ability to push boundaries upon a timeless classic such as the denim jean.

Working with G-Star was an obvious choice, because they have a legacy of pushing the boundaries of fashion and denim forward. Bionic Yarn is a company built around performance, and denim is the perfect category to show the world what Bionic Yarn can do. Everyone has jeans in their closet.

Set to release at G-Star RAW stores on August 15, you can keep an eye on our sister site HYPEBEAST for further details on the project’s creation process and his personal involvement in their upcoming feature.