Matthew McConaughey Returns for Lincoln MKZ Commercials

“Balance” might already be the key word this week, and speaking of trending things: Lincoln Motor Company has reprised its relationship with Matthew McConaughey for a new commercial series. Although the last series received its fair share of spoofy attention, Autoblog astutely pointed out that the cars themselves are undeniably progressive, and 3 million hits on YouTube also point to some impressive – nay – effective visibility on past campaigns. Here McConaughey takes the MKZ and MKZ midsize sedans for a spin in “Balance” and “Diner,” both of which are viewable below. Enjoy the commercials here, and look to see a lot more when they debut during the New Year’s Day college football games.