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H&M has made strong headway into the sportswear sector in the past 12 months with the launch of its H&M Sport collection last December, as well as overt sportswear influences in collaborations with David Beckham and Alexander Wang. However, the retail giant has just unveiled its ski collection, a venture that may still strike some as a bold new direction for a brand better known for its fast fashion. While it is a small collection, the essentials are present, namely an outer padded shell jacket in icy blue and black, base layer tops and bottoms, pile jackets, down vests and snow pants. Details such as thumb holes and strategically placed zipped vents are incorporated seamlessly into the pieces. Shop the whole collection online from H&M.

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