Finding Focus, by Ford Motor Company & Bitchslap

Following on from the short film “Worst Idea Ever, Dude” depicting Danish surf brand OH DAWN, Ford has partnered with Bitchslap Magazine once again to produce another film, this time centering on 30 year-old photographer Kenneth Nguyen. True to the theme of the series, “success against all odds,” we listen to Nguyen narrate his parents’ escape from war-torn Vietnam to Iceland, where he struggled with a strict upbringing, dissatisfaction at school and financial problems, before ending up where he is today — a local success recognized for his photography skills, who is in a place to choose his work based on his passions. Enjoy the film above and stay tuned for more in this series.