Is McDonald's Changing Its Slogan for 2015?

Is it dubious to believe that long-term food giant McDonald’s is set to part ways with their infamous catch phrase, “I’m Lovin’ It”? The Wall Street Journal reports that the chain plans to launch its’ new slogan “Lovin’ Beats Hatin’” in January 2015. Since “I’m Lovin’ It” was introduced in 2003 as a company incentive to produce a universal, worldwide tagline, it has become a marketing phenomenon set in place for the last 11 years.

Like other hugely successful chains, McDonald’s has in fact changed its catchphrase many a time – “Did somebody say McDonald’s?” serving from 1997 to 2000 and “We love to see you smile” from 2000 to 2003. We speculate though, that their current slogan will forever resonate with the young generation – irrespective of the change.

“Lovin’ Beats Hatin’” is supposed to attempt to revitalize the company’s image following a notable 30% decline in profits in their most recent quarter. Shrouded in skepticism, it’s unclear whether any of this will be beneficial, especially following criticism across various social media platforms like Twitter. Love it or hate it, get involved and let us know what you think in the comment section below.