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There’s something about denim brands that makes them a point of pride for their respective countries. Sweden is no different, and with Nudie Jeans virtually a household name to denim wearers around the world, the city of Gothenburg has one great reason to be excited. In following with this idea, we turn our attention to Joakim Levin – co-founder and chairman of Nudie Jeans. After brief stints in the music industry and with a secondhand shop, Levin rather confidently made the leap into clothing design to “pay the rent.” That same confidence, in both country and product, is the single most striking thing about Levin’s Essentials. From a perfectly worn denim jacket (one of the several Nudie items cited) down to his vintage Rolex Submariner; in the same way his tobacco and coffee are vice-standards of other great men; there’s an unshakable feeling of authenticity and timelessness within this arrangement. Enjoy the latest video edition of Essentials above.
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