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HYPEBEAST Spaces: Nudie Jeans – Gothenburg, Sweden

VideosComments ⋅ Mar 21, 2014
The first thing to understand about Nudie Jeans is that the brand is obsessed with its work. We originally learned this with our Essentials segment with founder Joakim Levin, but the Swedish brand embodies the spirit of denim even outside of its prod...

Essentials with Joakim Levin of Nudie Jeans Video

VideosComments ⋅ Jan 15, 2014
There’s something about denim brands that makes them a point of pride for their respective countries. Sweden is no different, and with Nudie Jeans virtually a household name to denim wearers around the world, the city of Gothenburg has one grea...