Sign up for a Hype account, a new unified account accessing unique features and benefits across all Hypebeast websites.

Settings

Get the HYPE App

Stay ahead of the curve and never miss out on what's fresh, exciting, and essential.

Learn More
QR Code

Scan the QR code above to download the HYPE app now, or check it out in the app stores.

App Store Google Play
Galaxy Store

Trending

  • London
  • HypeArt Visits
  • Yichen Ji
  • Visits
  • Burna Boy
  • On Cloudmonster
  • On
  • On The Roger Clubhouse
Drops Shop

DKNY 2014 Spring/Summer #DKNYDRAFT Video with Jourdan Dunn, Cara Delevingne, Eliza Cummings & A$AP Rocky

With this year’s Super Bowl fast approaching, DKNY has released a commercial coinciding with the

Fashion
12.1K 0   Comments
Prefer Hypebeast on Google
Save

With this year’s Super Bowl fast approaching, DKNY has released a commercial coinciding with the sporting event with help from British models Jourdan Dunn, Cara Delevingne, Eliza Cummings and Harlem rapper A$AP Rocky. Titled #DKNYDRAFT, the campaign finds the team fitted in custom football jerseys and helmets practicing in the middle of Times Square, while Rocky’s “Fashion Killa” plays in the background. Watch the short above and stay tuned for more from #DKNYDRAFT.

Read Full Article

What to Read Next

A$AP Rocky and PUMA Turn ‘Don't Be Dumb’ Into a Man City Jersey Dropping This Weekend
Fashion

A$AP Rocky and PUMA Turn ‘Don't Be Dumb’ Into a Man City Jersey Dropping This Weekend
A black and archive gold retail shirt and a sky-blue players-only edition roll out across Manchester on a first-come, first-served basis.
By /
5.7K    0   Comments
Save
Inside the Strange, Hyper-Specific World of Blondey McCoy’s New Thames Flagship
Fashion

Inside the Strange, Hyper-Specific World of Blondey McCoy’s New Thames Flagship
In a new episode of Shop Talk, skater and Thames founder Blondey McCoy walks us through the label’s new flagship and the references packed into every fixture. As he puts it: “It’s very important to look delicious.”
By /
2.6K    0   Comments
Save
A$AP Rocky Teases Upcoming Collaboration With 'Fortnite'
Gaming

A$AP Rocky Teases Upcoming Collaboration With 'Fortnite'
The prospective gaming crossover follows the rollout of his ‘Don’t Be Dumb’ album and ‘Disc 2’ teaser.
By /
764    0   Comments
Save
nanamica Has What You Need to Survive the NYC Seasons
Fashion

nanamica Has What You Need to Survive the NYC Seasons
The brand’s New York team joins us for a new Shop Talk to discuss essentials for unpredictable NYC weather, the mythos of North Face Purple Label, and why everyone is buying their selvedge denim.
By /
2.6K    0   Comments
Save
Pharrell Williams - HATTY
Music

Pharrell Williams - HATTY
Poking fun at the widespread social media responses to his headwear at The 56th Annual GRAMMY
By /
207    0   Comments
Save
Nike SB Shelter in Berlin
Sports

Nike SB Shelter in Berlin
Here we get a closer look at the Nike SB Shelter, a striking indoor skate park that opened earlier
By /
11.5K    0   Comments
Save
See How Madden NFL Captures the Snaps, Crackles and Pops of Football
Sports

See How Madden NFL Captures the Snaps, Crackles and Pops of Football
EA presents a behind-the-scenes look at the making of its latest Madden NFL game and the special
By /
306    0   Comments
Save
Topaz Jones - The Honeymoon Suite (Full Album Stream)
Music

Topaz Jones - The Honeymoon Suite (Full Album Stream)
Having released a peek at his The Honeymoon Suite project with “Lap of Luxury” featuring
By /
429    0   Comments
Save
Petrolicious Profiles An 'Original Fanboy' and His 1987 Honda CRX Si
Automotive

Petrolicious Profiles An 'Original Fanboy' and His 1987 Honda CRX Si
This week Petrolicious is back with a video chronicling a man and his love affair with the Honda
By /
7.9K    0   Comments
Save
ScHoolboy Q Previews New Track "Gangsta" and Announces 'Oxymoron' Tour with Vince Staples & Isaiah Rashad
Music

ScHoolboy Q Previews New Track "Gangsta" and Announces 'Oxymoron' Tour with Vince Staples & Isaiah Rashad
With his Oxymoron project set to release within weeks, Schoolboy Q has now announced an
By /
258    0   Comments
Save
Young Thug - Danny Glover (Nicki Minaj Remix)
Music

Young Thug - Danny Glover (Nicki Minaj Remix)
Jumping on to Young Thug’s “Danny Glover” with a verse of her own, Nicki Minaj has released her
By /
233    0   Comments
Save
Levi's Made & Crafted x WAX Magazine 2014 Spring/Summer Lookbook
Fashion

Levi's Made & Crafted x WAX Magazine 2014 Spring/Summer Lookbook
Levi’s diffusion line Levi’s Made & Crafted has teamed up with Brooklyn-based surf publication
By /
9.7K    0   Comments
Save
Jonas Lindstroem Presents Thomas Shickle: The Dreamer Video Part 3
Fashion

Jonas Lindstroem Presents Thomas Shickle: The Dreamer Video Part 3
Photographer and director Jonas Lindstroem presents the final installment in his men’s fashion
By /
287    0   Comments
Save
Looney Tunes x Stussy Kids 2014 Spring/Summer Collection
Fashion

Looney Tunes x Stussy Kids 2014 Spring/Summer Collection
Stussy Kids has teamed up with Looney Tunes for a collection of apparel just for the kids and
By /
18.5K    0   Comments
Save
The Journal by Herschel Supply Co. – Issue Two
Fashion

The Journal by Herschel Supply Co. – Issue Two
Always looking to provide inspiring stories, striking imagery and insightful interviews, Herschel
By /
524    0   Comments
Save
Booooooom x Flexfit "All In A Day's Work" Video
Fashion

Booooooom x Flexfit "All In A Day's Work" Video
Contemporary art blog Booooooom recently collaborated with hat manufacturer Flexfit on a series of
By /
4.3K    0   Comments
Save
More ▾