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Robin Williams recently lent his voice to a new spot for the Apple iPad Air, well sort of. To promote the new iPad as a means to a creative end, the commercial borrows Williams’ speech from his role in Peter Weir’s 1989 film Dead Poet’s Society. In the film, Williams plays a teacher who inspires rigid academy students with his unorthodox teaching methods and passion for poetry. Williams ends the commercial with his oft-quoted line from the film: ”The powerful play goes on and you may contribute a verse. What will your verse be?”