hype cog

New York-based label Aime Leon Dore is set to launch its online platform, one which will coincide with the brand’s first collection — a 13-piece ready-to-wear range with minimalism and functionality at its core. Designed with clean-cut aesthetics, the collection’s utilitarian motifs are found across sweatpants, hoodies, sweaters and gilets, while button-up shirts and khaki pants provide smart-casual styling elsewhere. Tailored to fit well without forgoing comfort, here’s a first look at Aime’s debut collection. Stay tuned for more from the fledgling label via its webpage, and expect strong visual content ranging from art, furniture, writing and photography.

PhotographerJerry Buttles
Read Full Article

What to Read Next

Nike Lunar Terra Arktos Super Bowl Edition
J.W. Anderson 2014 Fall/Winter Menswear Collection
5boro 2013 "NYC Montage" Video
Burberry Prorsum 2014 Fall/Winter Show Recap
Basso & Brooke Studio 2014 Fall/Winter Lookbook
Ontour 2014 Fall/Winter Collection Preview
Load More
HYPES is a real time popularity metric informing readers of what is trending