Iconic English fashion designer Paul Smith takes viewers through the doors of his freshly redesigned No. 9 Albemarle Street Store in London, sharing a peek at the store’s architecture, design, color composition and humorous little quirks. Sharing everything from the domino room — which uses 26,000 dominoes as an unconventional wallpaper — to Smith’s own comical drawing of a cat on the store’s cast iron exterior, the shop itself has seen a vast expansion, with the connection of the original No. 9 store with the newer No. 11 store through a tunnel at the back of the store. The interior is kept fairly minimal with classic wooden racks and tiling in order to allow the clothes to maintain the viewers interest. Check out the eye-catching store design in the video above.
- All Sections
HYPEBEAST 100: The innovators from all realms of creativity in the spotlight.
With in-depth interviews, focused features and fashion-forward editorials, our print publication features long-form coverage of the topics valued by readers.
Explore and be inspired by the latest women's fashion news and trends.