URNEWYORK Creates Limited Edition "Magna Carta Holy Grail" Lyric Books
Over the last couple of weeks, Jay-Z has been unveiling the lyrics to the songs that comprise his
Over the last couple of weeks, Jay-Z has been unveiling the lyrics to the songs that comprise his Magna Carta Holy Grail album one by one across the internet. Apparently, the lyrics found themselves manifested in the physical realm as well, in the form of a hardcopy lyric book. Artists Ski and 2Ease, of the Brookyln-based collective URNEWYORK, got their hands on a copy of one of the rare books and decided to add something of their own to it. See what they have to say about the unique project, and what they plan on doing with the finished product, by reading the description below.
Able by chance to obtain one of the very limited edition, JAY-Z – MAGNA CARTA, hardcopy lyric booklets, SKI and 2ESAE of URNEWYORK have created 20 unique artworks directly onto each of the “lyric” sheets of heavy paper.
UR, as perhaps the sole artists being given a copy, decided to create a sort of (re)work. Appropriating the Jay-Z brand’s idea, and redistributing the gift back into the population. 5 works, one for each of the 5 boros of New York are slated to be given out via city-wide scavenger hunt, with details emerging soon @URNEWYORK.
URNEWYORK salutes the Brooklyn legend, Jay-Z, as a great lyricist, teacher, entrepreneur, and business mogul. But most of all, for being an inspiration. 2ESAE expounds, “One of the few individuals having come from the same streets, and roots as us, and always kept it true to our way of living, our own motto, “be who you are”. Obtaining your dreams by keeping it real and never compromising your beliefs.”
Magna Carta Holy Grail will be made available for one million users with the “MagnaCarta” app on their Samsung devices, and will officially hit shelves July 7.