Heineken #Dropped: Jon Buscemi

A co-founder of footwear brand Gourmet, Jon Buscemi is now a true jack-of-all-trades, incepting new

Travel
5,005 Hypes 0 Comments

A co-founder of footwear brand Gourmet, Jon Buscemi is now a true jack-of-all-trades, incepting new forms of footwear at GREATS and Buscemi as well as cooking up artisanal goodies with Free Range LA. Although he had never stepped foot on a plane until the age of 17, Buscemi soon became “addicted to travel” after a literal coin-flip made him the international category manager at DC Shoes. Having been to over 40 countries, Jon sources inspiration from everyday occurrences overseas. As part of Heineken’s globetrotting council of experts, his #DROPPED essential is a simple white bathing suit. You want to be able to look good in it, but even if you don’t, the aspiration inherent in such a bold piece is what matters most. Board shorts are for tourists.

The Heineken Dropped campaign is a global initiative to launch the Heineken Voyage, the fifth chapter of Heineken’s global Legends campaign. Heineken will search the globe for four men who embody the “Legendary Traveler” and send them on voyages around the world to challenge them to travel outside their comfort zone. One of these travelers will be from the US.

Follow Heineken’s legendary traveler’s #DROPPED voyage here.

Read Full Article

What to Read Next

THROUGH THE LENS: Rocky Xu - Panoramic Photography
Arts

THROUGH THE LENS: Rocky Xu - Panoramic Photography

For our latest THROUGH THE LENS feature we caught up with Rocky Xu, footwear enthusiast and ardent

An Interview with Pharrell Williams at the Billionaire Boys Club EU 2014 Spring/Summer Launch
Fashion

An Interview with Pharrell Williams at the Billionaire Boys Club EU 2014 Spring/Summer Launch

While Billionaire Boys Club may have just celebrated their 10th anniversary, this hasn’t interfered

Ronnie Fieg x ASICS Gel Lyte III "Flamingo"
Footwear   Fashion

Ronnie Fieg x ASICS Gel Lyte III "Flamingo"

Having brought you Kith-heads a closer look to his “Flamingo”-dubbed collaboration with ASICS less


Ryan Leslie Presents the 'Black Mozart' Documentary
Music  

Ryan Leslie Presents the 'Black Mozart' Documentary

Ryan Leslie’s life on the road has been somewhat eventful in the last few years. Especially the

Kevin Durant on His Latest Signature and Basketball in China
Footwear

Kevin Durant on His Latest Signature and Basketball in China

Seat Pleasant’s prodigal son, Kevin Durant, recently returned to his hometown to unveil his latest

Tinie Tempah featuring 2 Chainz - Trampoline (Produced by Diplo)
Music  

Tinie Tempah featuring 2 Chainz - Trampoline (Produced by Diplo)

With beat production by Diplo and featuring vocals from 2 Chainz, Tinie Tempah’s bouncy and trap

More ▾
 
Subscribe to our Newsletter

Receive the latest in Footwear, Fashion, Music and Creativity in our newsletters.

By Subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.