adidas 2013 Fall/Winter BOOST Collection

adidas’s newest running innovation takes center stage as the athletic giant unveils its newest

Footwear Fashion
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adidas‘s newest running innovation takes center stage as the athletic giant unveils its newest range of running footwear outfitted with the game-changing BOOST technology. In addition to the previously announced Energy Boost model, two other silhouettes – the Sonic Boost and adiStar Boost – will be launched within the collection. adidas BOOST reconsiders the anatomy of the run, expanding TPU material into hundreds of tiny bubbles that rebound impact into the runner’s stride. The patented material is also three times as temperature resistant as industry standard EVA foam, lending a more consistent run for BOOST wearers. Look for the sneakers to release first at select adidas Sport Performance retailers later this month.

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