RETROSPECT: George H.W. Bush's Nike Air Max 90

While collaborative and commemorative editions of sneakers come almost as frequently as if not more

Footwear
7,855 Hypes 0 Comments

While collaborative and commemorative editions of sneakers come almost as frequently as if not more than the release of new original concepts (and understandably so given the time needed to conceive them), it just isn’t every day you’re designing for one of the most powerful people in the world and for one who only comes every four years and more if he’s lucky.

Taking a look back on this pair of Nike Air Max 90s designed for George Bush Sr. courtesy of a heads up by Gary Warnett, there’s no mistake that painstaking steps were taken to realize the special pair – one that he liked enough to take regular runs in after the First Gulf War with the images to prove it. That’s no small accomplishment seeing as Obama seems to have stuck with Nikes and ASICS even after he was given a special pair of New Balance M990s, while Clinton’s preferences were divided between NB and ASICS.

Maybe it’s the simple and clean execution of the AM90s that made them so popular with Geroge H.W. The color selection was largely a no-brainer with the blues, greys and white tones sharing similarities with both the U.S. Presidential Flag colors and quite fittingly, Air Force One. It could also have been the exclusive AIR PRES branding that adorns the sides and tongue of the shoe.

Though it might be awhile before an exclusive interview on the topic with the man himself crops up, there’s no doubt that it’s hard to win over a president with a shoe design and in that regard, Nike’s special “POTUS-edition” Air Max 90s did just that with its un-gaudy but cohesive design and simple branding of the U.S. presidency.

Read Full Article

What to Read Next

Nike's Air Max 90 Arrives in "Pro Green"
Footwear

Nike's Air Max 90 Arrives in "Pro Green"

Lush outdoors-inspired pairs.

Nike's Air Max 90 Arrives in "Lightwash Denim"
Footwear

Nike's Air Max 90 Arrives in "Lightwash Denim"

Incorporating jacron-inspired tongue tabs.

Nike Introduces the Air Max 90 Scrap
Footwear

Nike Introduces the Air Max 90 Scrap

An over-designed take on the classic.


Nike’s Air Max 90 Terrascape "Sail" Is an Essential Wear
Footwear

Nike’s Air Max 90 Terrascape "Sail" Is an Essential Wear

Make way for the Swoosh.

New Balance M1300 GD Preview
Footwear Fashion

New Balance M1300 GD Preview

New Balance previews a special premium edition of its Made in USA M1300. Featuring an upper that

Casio G-Shock 2013 Summer "White and Black Series" Collection
Fashion

Casio G-Shock 2013 Summer "White and Black Series" Collection

Casio G-Shock gets ready to release the “White and Black Series” for this summer. Consisting of

Nike Air Force 1 Low Arctic Green
Footwear Fashion

Nike Air Force 1 Low Arctic Green

With the most fiery days of summer still ahead of us, images have surfaced of a particularly icy

UNKNWN x Fruition Las Vegas "LA Skyline" T-Shirt
Fashion

UNKNWN x Fruition Las Vegas "LA Skyline" T-Shirt

To celebrate the launch of its Los Angeles location, retailer Fruition Las Vegas has teamed with

KRISVANASSCHE 2013 Fall/Winter Footwear Collection
Footwear Fashion

KRISVANASSCHE 2013 Fall/Winter Footwear Collection

Making references to the canon of active silhouettes, Belgian design label KRISVANASSCHE delivers


Angel Haze - No Bueno
Music 

Angel Haze - No Bueno

Angel Haze is currently working on her debut album Dirty Gold, and today she drops off her latest

Hot 97 Summer Jam 2013 - Live Stream
Music 

Hot 97 Summer Jam 2013 - Live Stream

Celebrating its 20-year anniversary, Hot 97’s Summer Jam Festival invites everyone from across the

"Hat Dogs" by William Wegman for Acne Studios
Fashion

"Hat Dogs" by William Wegman for Acne Studios

Best known for his work with Weimaraners, American photographer William Wegman has teamed up with

Nike LunarGlide+ 5 EXT "Camo"
Footwear Fashion

Nike LunarGlide+ 5 EXT "Camo"

Since the introduction of the Nike LunarGlide+ series, the feedback has been tremendous. Upon the

Jay-Z Joins Beyoncé on Stage at 'Chime For Change'
Music 

Jay-Z Joins Beyoncé on Stage at 'Chime For Change'

Beyoncé headlined a concert at Twickenham Stadium in London in support of Chime for Change, a

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.