While collaborative and commemorative editions of sneakers come almost as frequently as if not more than the release of new original concepts (and understandably so given the time needed to conceive them), it just isn’t every day you’re designing for one of the most powerful people in the world and for one who only comes every four years and more if he’s lucky.
Taking a look back on this pair of
Maybe it’s the simple and clean execution of the AM90s that made them so popular with Geroge H.W. The color selection was largely a no-brainer with the blues, greys and white tones sharing similarities with both the U.S. Presidential Flag colors and quite fittingly, Air Force One. It could also have been the exclusive AIR PRES branding that adorns the sides and tongue of the shoe.
Though it might be awhile before an exclusive interview on the topic with the man himself crops up, there’s no doubt that it’s hard to win over a president with a shoe design and in that regard, Nike’s special “POTUS-edition” Air Max 90s did just that with its un-gaudy but cohesive design and simple branding of the U.S. presidency.