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Los Angeles-based Ron Herman has always been defined by a certain degree of “day off,” beach-inspired aesthetics. With a self-professed “Style of Life California,” Ron Herman introduces its Spring/Summer 2013 lookbook that doesn’t stray too far from its core ethos. Comprised of a wealth of soft cotton T-shirts, light bomber jackets and button-ups, the range also sees a presence of shorts, denim and chino trousers. Offering a broad spectrum of goods for a casual West Coast life, the full range is now available from the Ron Herman US and Japan doors.

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