Adhering to its roots in surf and skate, In4mation again displays strong affinity towards laid back Hawaiian motifs in its Spring 2013 lookbook. Drawing on themes of friendship, freedom and nature, “Hi” appliqued snapbacks stand out in the mix of gingham button-ups, camouflage and chino pants. A range of upfront tees and pullovers are decorated with “HOOLIGANS’ prints and compass designs, alongside a crisscross bone logo. Catering for the outlandish modern traveler, In4mation display its strong iterations in streetwear, putting Hawaii firmly on the map as each season goes forth. The spring collection will be made available via In4mation retailers worldwide alongside its online store.
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