FRESH.i.AM makes a sensual, yet stylish presentation for its 2013 spring/summer lookbook. Trend analysts may recall FRESH.i.AM releasing its “FUKK” hat four years ago, which took Tumblr, Instagram, and the headspace of myriads by storm. Drawing inspiration from its previous release, the brand expands on the “FUKK” motif by releasing a fuller range of apparel. Equal parts “New God Flow” and high fashion (with a splash of skateboarding), the collection features exaggerated sweater, T-shirt, and coach jacket silhouettes with a simple black and white color palate. The collection is available in full on FRESH.i.AM’s web store.
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