All the cool kids are doing it — launching their own clothing brand — as here we get a peek at Big Sean‘s new line, Aura Gold. The look comes courtesy of VIBE, with the initial shots, featuring the G.O.O.D. Music rapper himself, being highlighted in the publication’s February/March issue. The coinciding collection is being debuted this week at PROJECT MVMNT in Las Vegas, Nevada, as you can take a look at some of the pieces via the imagery above. Let us know what you think of this new foray from Big Sean. Would Kanye be proud?