Back in 2008, adidas celebrated 60 years of shoes with a slew of luxurious dispatches – notably the “Diamond Pack” which featured Swarovski crystals over the classic Superstar silhouette. Continuing its tenure as a ubiquitous staple in the spheres of sports and lifestyle, the brand with three stripes commemorates its 65th anniversary this year. Delving into its extensive archive, the heritage brand’s latest venture celebrates success stories both past and present. As the first of many offshoots, this campaign will showcases historic models, prototypes and recognizable profiles which have seen a slew of iterations in recent years, in addition to the inception of the brand and information on the acknowledged, but often undervalued Adolf “Adi” Dassler. Head over to adidas archive now to learn more about the brand’s ongoing biography.
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