Sign up for a Hype account, a new unified account accessing unique features and benefits across all Hypebeast websites.

Some languages may be automatically translated. Accuracy may vary.

Get the HYPE App

Stay ahead of the curve and never miss out on what's fresh, exciting, and essential.

Learn More
QR Code

Scan the QR code above to download the HYPE app now, or check it out in the app stores.

App StoreGoogle Play
Galaxy Store

Trending

  • London
  • Collina Strada
  • Hillary Taymour
  • Nike
  • Spider-Man
  • Nike GT Cut 4
  • AJ Dybantsa
  • Porsche
HypebeastHypebaeHypeartHypemapsHBX

Rihanna - What Now (Preview)

With the full video for her single “What Now” set to release soon, Rihanna decides to tease fans

Music
300 0 Comments
Save

With the full video for her single “What Now” set to release soon, Rihanna decides to tease fans and releases brief previewing clip of the music video. The track will be the fifth single off her Unapologetic album, and for the teaser we see the pop princess singing in two contrasting rooms as she seems to possessed. The dark and eery video was filmed in Thailand over the summer, and will be available in full tomorrow. Check out the teaser up above and enjoy.

Read Full Article

What to Read Next

LVMH Is Reportedly Looking To Sell Its 50% Stake in Rihanna's Fenty Beauty
Fashion

LVMH Is Reportedly Looking To Sell Its 50% Stake in Rihanna's Fenty Beauty

A potential strategic divestment.
By /
4.9K   0 Comments
Save
Rihanna Reveals "R20" Merch Drop and Box Set
Music

Rihanna Reveals "R20" Merch Drop and Box Set

Looking back on a legendary 20 year run with a commemorative new collection.
By /
4.9K   0 Comments
Save
Tyler Joe Discovers What’s Hot Right Now in Manchester
Golf

Tyler Joe Discovers What’s Hot Right Now in Manchester

Presented by LIV Golf
The New York-based photographer spent a weekend in the northern England city ahead of the LIV Golf’s UK Tournament.
Presented by LIV Golf /
9.5K   0 Comments
Save
Rihanna and A$AP Rocky Announce the Birth of Their Daughter
Music

Rihanna and A$AP Rocky Announce the Birth of Their Daughter

Welcoming Rocki Irish Mayers to the world.
By /
2.1K   0 Comments
Save
Casio EX-10 Compact Camera
Tech & Gadgets

Casio EX-10 Compact Camera

Casio has announced the brand’s new EX-10 flagship compact camera. The high-end compact features a
By /
296   0 Comments
Save
adidas Originals ZX850 2013 Holiday Collection
Footwear Fashion

adidas Originals ZX850 2013 Holiday Collection

adidas Originals has worked up a couple of new holiday colorways of the ZX850 silhouette. First up
By /
590   0 Comments
Save
HYPETRAK Mix: Ta-ku - Open Invitation for "Drive Slow Homie Pt. II"
Music

HYPETRAK Mix: Ta-ku - Open Invitation for "Drive Slow Homie Pt. II"

Earlier this year our sister site HYPETRAK kicked off its HYPETRAK Mix Series and enlisted the help
By /
437   0 Comments
Save
Volvo Trucks: The Epic Split Featuring Jean-Claude Van Damme Video
Automotive

Volvo Trucks: The Epic Split Featuring Jean-Claude Van Damme Video

Volvo Trucks has released this epic video featuring Jean-Claude Van Damme to highlight its latest
By /
27.2K   0 Comments
Save
UNDERCOVER L4207 Blouson
Fashion

UNDERCOVER L4207 Blouson

Composed of a blend of textures and mixed materials, UNDERCOVER has released its L4207 blouson
By /
5.5K   0 Comments
Save
Coin Debuts its Universal Coin Card
Tech & Gadgets

Coin Debuts its Universal Coin Card

The Coin Card from Coin is a unique, and potentially game-changing, new electronic credit card with
By /
12.0K   0 Comments
Save
Del Toro "Coral Reef" Alto Chukka
Footwear Fashion

Del Toro "Coral Reef" Alto Chukka

Del Toro looks to underwater inspirations for this “Coral Reef” colorway of the Alto Chukka. The
By /
566   0 Comments
Save
Pompeya - 90 (Fred Falke Remix)
Music

Pompeya - 90 (Fred Falke Remix)

After just recently releasing their debut album, Tropical, late last month, Pompeya are already
By /
231   0 Comments
Save
A Bathing Ape 20th Anniversary History Video
Fashion

A Bathing Ape 20th Anniversary History Video

Chronicling several of the more noteworthy occurrences in the lengthy history of pervasive brand A
By /
18.9K   0 Comments
Save
Over 350 World Records Later, Ashrita Furman Is Still Going Strong in "The Record Breaker"
Art

Over 350 World Records Later, Ashrita Furman Is Still Going Strong in "The Record Breaker"

Ashrita Furman has the unique distinction of holding the most Guinness World Records with over 350
By /
8.9K   0 Comments
Save
HYPETRAK Premiere: BOSCO - Slippin'
Music

HYPETRAK Premiere: BOSCO - Slippin'

Known for her haunting vocals and ability to create smooth listening experience by melting an array
By /
224   0 Comments
Save
Glass Gang featuring Lizzy Plapinger (of MS MR) - Sell It All
Music

Glass Gang featuring Lizzy Plapinger (of MS MR) - Sell It All

Brooklyn upstart Glass Gang has here joined forces with Lizzy Plapinger of MS MR for a new and
By /
159   0 Comments
Save
More ▾