Vogue Italy "The Bored" Video Editorial

The crew over at Quintin Italy has put together something a little unorthodox for a hat company. This video editorial was recently filmed for Vogue magazine by Alex Tacchi and Riccardo L., winners of Best Fashion Film at Roma Web Fest with “Prada Wears the Devil.” Take a sunny afternoon, throw in a Schumann song, some bored Vogue models, a few skaters from Quintin Co. and you get the following.

“The bored individual, far from not wanting it, desires and regrets a life lived in deep tension. Boredom is in fact our will that wants to go back to the way it was. A more sophisticated will, yet not less stubborn and exhausting.” (Arthur Schopenhauer)