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Levi’s® x HYPEBEAST Denim Canvas: Aaron De La Cruz & Folk Fibers

In the fashion world, the idea of collaboration has been overused and recycled time and time again.

In the fashion world, the idea of collaboration has been overused and recycled time and time again. But in our eyes, there still exist many exciting opportunities to collaborate and rethink how two parties should join forces. In our Levi’s® x HYPEBEAST Denim Canvas project, we asked two partnering talents – largely unknown to one another and without prior relationships – to come up with reappropriations on some of Levi’s® most iconic pieces such as the Trucker Jacket, the 501® jean and the Western Shirt. Each pair was given just one day without any prior planning to put together a unique concept and apply it as such on a Levi’s® icon.

Our first pairing featured Bay Area artist Aaron De La Cruz, who has developed a cult following for his line-based work, was partnered with quilter Maura Ambrose of Folk Fibers. Aaron’s expertise resides primarily in the art world, so a collaborating with Maura Ambrose’s artisanal approach to quilting undoubtedly represented two highly contrasting creative backgrounds. Together both worked diligently on a Western Shirt that served as the perfect canvas for some subtle Aaron De La Cruz sensibilities.

Levi’s® and its #MakeOurMark movement has sought out to explore the relationship between creativity and collaboration this season. In doing so, it has found strong relevance with the Hypebeast x Levi’s® Denim Canvas project through a shared intersection of exploring and defining collaboration. Stay tuned for more Denim Canvas pieces as they release in the coming days.

DirectorMarat Shaya
VideographerDylan Knight
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