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Levi’s® 2013 Fall/Winter “Across Frontiers” Lookbook

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Over the course of its existence, Levi’s® has been a cornerstone in progressive style and culture. Throughout time, several iconic pieces have emanated from the brand’s legendary range, many of which have earned an indisputably timeless status....

Levi’s x HYPEBEAST Recap of Style Interpretation Project

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Earlier this spring, Levi’s set out to celebrate the 140th anniversary of the Levi’s® 501® by asking the world to share their personal style interpretation of this iconic staple. Over 140 years of history and legacy have been woven into the qui...

The Story of the Levi’s 501® Jean

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It’s difficult to fathom a piece of fashion 140 years old to the day that has still maintained relevance in the modern era. The Levi’s 501® Jean celebrates its anniversary with an almost three-minute video that highlights numero...

HYPEBEAST x Levi’s® #501 Style Interpretation Recap

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Late last month, we invited readers to participate in the Levi’s® x HYPEBEAST #501 Style Interpretation Project, part of our celebration of the iconic blue jean’s 140th birthday. It’s always the individual that makes a good pair of denim truly...

Winner Announcement! HYPEBEAST x Levi’s Launch the #501 Style Interpretation Project

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The jeans that started it all, the Levi’s® 501® is still the standard to which all other denim is compared. Debuting in the 1890s with a straight-leg cut and button fly, the 501® went on to become the world’s best-selling item of clothing, seen...

How We Wear Our Levi’s 501®s

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Now 140 years old, the Levi’s® 501® is often associated with its history. From humble beginnings as a rugged workwear essential to becoming the preferred staple of the Old Hollywood set, there has never been a garment as versatile and iconic as...

Levi’s 501 140th Anniversary Pre-Grammy Party Recap with Frank Ocean

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Levi’s recently hosted Frank Ocean as a guest performer at the commemorative 501, 140-year anniversary pre-Grammy party at Los Angeles’s Ace Museum. The event was housed intimately, sharing a space with an installation showcasing the hist...

Levi’s “Loved to Death” 501 Asia Exclusive

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Going against the popularity of raw denim of the last few years, Levi’s release a highly distressed and faded version of their signature straight leg, the 501. The jeans are based on an archival pair originally worn by a man named “Ho...

Levi’s Vintage Clothing 1944 501 Rigid Denim

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A brand with an extensive history, Levi’s 1944 501 model references to the Second World War. In this reproduction version, all excess metal, fabric and threads were removed in order to help with the war effort. The iconic Arcuate stitching...

CRAM JAM CHEST x Levi’s “SIT PUPPY” Shibuya Version

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Levi’s and CRAM JAM CHEST teamed up to help commemeratre the recently opened Levi’s Store Shibuya in Tokyo. The result of their efforts is this denim-based piece titled “SIT PUPPY” as part of Levi’s Vintage Art Work...