Apolis “Middle East Project” Documentary

In today’s global market, geopolitics and technology play a significant role in the way contemporary fashion brands conduct business. In the case of Los Angeles-based label Apolis, working alongside manufacturing and production partners in Israel and Palestine demonstrates a way in which the industry may overcome the unlikliest of barriers. The “Middle East Project” brings Israeli Shlomy Azolay across the border to Hebron in the Palestinian West Bank for a first-time introduction to his partner in sandal production for Apolis – a brand that seems to perfectly outline its manifesto of “Advocacy Through Industry” in support of this project.