SOPOPULAR‘s uncluttered design ethos is reiterated in its 2013 fall/winter lookbook featuring Daniel Bamdad and Norman Theuerkorn and shot by Sabrina Theissen. Always committed to preserving a rugged simplicity for its menswear design while continuously updating it with high-class tailoring, the slim fitting looks presented in this collection do just that while incorporating some intriguing cues from futuristic design and streetwear for some added edge. Whether it be a simple black jacket with silver studded leather shoulders or a faded check pattern suit layered over desaturated flowers, each style is very straightforward in that it seeks to reach out of its comfort zone in compact but in highly noticeable ways that allow the collection to be innovative without being over the top.
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