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Essentials: Ollie Olanipekun of BNTL

Self-proclaimed ‘London’s first lifestyle site,’ BNTL, or Better Never Than Late, has been

Self-proclaimed ‘London’s first lifestyle site,’ BNTL, or Better Never Than Late, has been providing a candid commentary to the best of London’s creative culture scene since 2007. Co-founder Ollie Olanipekun mentioned, “Strategic planning pays my rents but BNTL, the lifestyle website I co-founded, keeps me sane.” After graduating from Coventry University with a degree in Media Communication and Culture, the UK native has worked his way through various gigs in marketing and trend forecasting from private firms to Emmy Award-winning digital programing, and now a Creative Content Strategist for adidas through his employing agency of We Are Social. And get this, his next move is to open an intimate bar in East London that he describes as a place for ‘extended family and extended friends.’ Taking time away from his inspiring endeavors, Ollie links with HYPEBEAST to cover our ongoing Essentials series with a modest display of daily necessities. Ollie displays his simplistic nature with a street vendor beanie and disposable camera, as well as his eclectic style with a pair of Vans by Taka Hayashi and a vintage Ralph Lauren ‘Equestrian’ Chore Coat.

Photography: Ravi Sidhu/HYPEBEAST

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